The shorter the chain the stronger, the longer… the less control you have on all links.
Do you have any idea how long the “cold” chain of each and every product you are selling, distributing (transporting) and or buying is?
This is a disadvantage for the strength of the cool chain and a challenge for those having to deal with extremes.
There are so many links involved, some under your own control, some by 3P2s and even 4P’s.
For each product there are many criteria that make maintaining the cool chain more or less difficult to control and exercise. One of these is the molecular density of a product (compare meat with cake, we don’t need to explain that meat has the highest molecular density here). The higher the density the easier the cold chain can be maintained. Interesting is that even within each product group different densities can be found. (Ice-Creams are produced in different flavors and with different additives.) With ice-cream I like to say that the more creamy the ice is, the lower the molecular density, the more difficult maintaining the cool chain. Maybe it is therefore that the ATP convention says that for ice-cream the minimum temperature required, for all kinds, -20°C at all points of the carrier during the complete distribution line. This (-20°C) is the coldest or also said highest critical level!
The other ATP classifications and regulations:
Frozen or quick (deep)-frozen fish, fish products, mollusks and crustaceans and all other
shocked - frozen foodstuffs counts that their temperature has to be colder than
: -18 °C
All other frozen foodstuffs with the exception of butter need to stay colder than
: -12 °C
Butter self (when frozen for shelf storage) may have a highest a
: -10 °C.
When supplying low volumes / small quantities from a relative big refrigerating truck, the risk that temperatures cannot be maintained over the complete supply tour is HIGH! This for sure is the case for supplies in regions where ambient temperatures exceed 30°C++. The more the truck has to open its doors (the more delivery points the more frequently this is), the more difficult it will be for the refrigerating units to bring down the load area temperature down to the required level. At the same time is valid: The less volume of products, the most air is moved = freezing capacity / efficiency lost.
“But in Turkey frozen product volumes are still very low! How can we increase the delivery volume so that less delivery points are visited a day, and still all stores receive their goods in the required quantities at the right time?” We hear you ask. We challenge you to play or make a puzzle with us. All pieces of the puzzle are in sight: within your operation, (maybe for a part in your logistics network) and within the assortment of products we offer. We know each piece of the puzzle by heart and where they may fit onto your operation-board. Let’s play together! This puzzle is the first puzzle you can earn money with! And the best part of this game: There isn’t one winner, there are more…. And even better there is no looser at all!
If we lay all the pieces on the right place, the (financial / economical / social / environmental / sustainability) picture becomes clear;
We all will be reducing cost and therewith the prices of frozen and even chilled products. (Result = More people will be able to buy frozen products = required volumes and therewith Turn-over increases). We’ll be able to reduce the traffic density. (Traffic has to keep running, as this is the engine for the economy = less traffic jams the better running economy in crowded places). These are only 2 of many more arguments we can mention to play the game / puzzle with us!
The pieces of the puzzle are the substitutes for the weakest links on the board of cold logistics and are the pieces to optimize your “cold” logistics!